UK Pavilion Expo 2015

UK Pavilion Expo 2015 by Wolfgang Buttress




UK Pavilion Expo 2015
Photo © Hufton+Crow

Under the theme of  Expo in  Milano  the UK will be a part of it with an immersive Pavilion designed by Wolfgang Buttress and built by Stage One. Through the Pavilion, the UK aims to boost global perceptions of the country as an excellent place for trade and investment, as well as to visit. The Pavilion will demonstrate the UK’s strengths and the business opportunities that exist across several sectors including technology, life sciences and the creative industries.

UK Pavilion Expo 2015
Photo © Hufton+Crow

The 1,910 square metre Pavilion will be developed around the concept of the beehive, the role of the honeybee and how new research and technology are helping to address food security and biodiversity. The humble bee plays a unique role in our ecosystem and strong parallels can be drawn between the culture and interactions in a bee colony and those in human societies.

UK Pavilion Expo 2015
Photo © Hufton+Crow

The Orchard
Visitors to the UK pavilion are greeted by an orchard of British fruit trees.  The surrounding  walls evoke an English country garden.

UK Pavilion Expo 2015
Photo © Hufton+Crow

In The Meadow
Entrance to the ‘meadow experience’ is gained via an earthy corridor of corten steel, open to the sky. The 40-metre long meadow will continually change as the plants grow over the six month Expo period. Multiple paths and routes reference the orienteering ‘bee dance’, inviting the visitor to explore and participate in the development of their own journey towards the hive beyond.

UK Pavilion Expo 2015
Photo © Hufton+Crow

Amphitheatre seating at the end of the meadow provides a perfect resting place to simply take in the experience, or to engage in the entertainment the UK Pavilion has to offer. The hive is raised to create a sheltered piazza area underneath. This allows visitors to pass beneath and to look up through the layers of the structure, glimpsing the movement of people within. People may seem like bees within a hive, and in this way the design plays with perceptions, shifting between the micro and macro.

UK Pavilion Expo 2015
Photo © Hufton+Crow

The Terrace
Heading up to the level above, visitors arrive at the Terrace. This 300 square metre podium, sited above the Architectural Programme, plays host to an extensive social space, including a bar. Access to the Hive is gained from the Terrace area.

UK Pavilion Expo 2015
Photo © Hufton+Crow

Elevation of The Hive
The Hive is a 14x14x14 metre 3D cuboid lattice structure made from aluminium sited upon three metre-tall columns. A spherical void hollowed from its interior allows visitors to enter. The structure is connected to live beehives situated offsite. Audio-visual devices embedded within the structure allow it to pulse, buzz and glow according to signals from a real beehive.

UK Pavilion Expo 2015
Image © Wolfgang Buttress

Accelerometers measure the vibrational activity of the real bees and these signals are fed into an array of LED lights within the sphere to generate a dynamic, visual representation of the bees’ activity. This experience offers visitors a glimpse into the life of the bee colony, and demonstrates innovative research technology through an immersive sensory experience.

UK Pavilion Expo 2015
Image © Wolfgang Buttress

The Architectural Programme
Situated beneath the Terrace is the Architectural Programme. This flexible auditorium space connecting to a VIP area provides a perfect space for conferences and one-off events.  At other times, this space forms part of the public experience as a video/projection and exhibition room. Source Wolfgang Buttress.

UK Pavilion Expo 2015
Image © Wolfgang Buttress

Location: Milan, Italy
Artist and creative lead: Wolfgang Buttress
Pavilion manufacture and production: Stage One
Structural engineers: Simmonds Studio
Architecture, landscape architecture and environmental engineering: BDP
Physicist and bee expert: Dr Martin Bencsik
Creative Director: Joy Buttress | Wolfgang Buttress
Photographs: Hufton+Crow
Images: Courtesy of Joy Buttress

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