Strategic Plan for tourism development

Strategic Plan for tourism development Alcossebre by sanahuja&partners




Strategic Plan for tourism development
Photo © Joan Guillamat

The project, located in the coastal town of Alcossebre, is part of a Strategic Plan for Tourism Developmet in agreement with the Polytechnic University of Valencia and whose purpose is to promote tourism in the area through small spaces, buildings and activities of design.

Strategic Plan for tourism development
Photo © Joan Guillamat

The intervention is in the Paseo Vista Alegre, a privileged way along the promenade. It aims to eliminate the permanent traffic street, peatonalizar the vial, and renovate the small tourist office.

Strategic Plan for tourism development
Photo © Joan Guillamat

The implementation of the Strategic Plan for Tourism Design has resulted in a series of specific works in the village with a global vision, renewing its image and enhancing the development of local tourism.

Strategic Plan for tourism development
Photo © Joan Guillamat

It has created a benchmark in the city, which all kind of amenities such as restaurants, shops, etc … Design as added value of urban and architectural renovation. The ultimate purpose of the action is to promote the area as a tourist attraction using ceramic as the main material.

Strategic Plan for tourism development
Photo © Joan Guillamat

In addition, it gives a boost to the main industry in the region of Castellón, with a clear social interest. Technical products Three different types of ceramics, with different thicknesses, formats, colours, finishes and applications are used:

Strategic Plan for tourism development
Photo © Joan Guillamat

1. A technical porcelain pavement was used for the Paseo Vista Alegre promenade, from Urbatek (Porcelanosa Group), that allows a moderate traffic, in 30×60, 20×60, 10×60 and finished in Black , Grey and White .

Strategic Plan for tourism development
Photo © Joan Guillamat

The multiple combinations of sizes and finishes provide infinite possibilities, thereby generating a new urban fabric on the pavement.

Strategic Plan for tourism development
Photo © Joan Guillamat

2. The tourist office´s project is inspired by the Mediterranean lattice, used in many of the seafront buildings from the 60s and 70s. A white glazed ceramic lattice was placed, forming three semi-transparent walls of different length around the building, to give it more presence.

Strategic Plan for tourism development
Photo © Joan Guillamat

These lattice walls filter the light, the views and the breeze, improving thermal and lighting comfort and offering a new urban landscape.

Strategic Plan for tourism development
Photo © Joan Guillamat

3. The third ceramic element was used to create an airy façade, like a second skin enveloping the tourist office, to improve its living conditions, and solve the aesthetic problems posed by current enclosures. This façade also purifies the air by removing NOx. Source by sanahuja&partners.

Strategic Plan for tourism development
Photo © Joan Guillamat

Location: Paseo Vista Alegre, Alcossebre, Spain
Architects: sanahuja&partners
Principal: Juan Trilles, Erik Herrera y Javier Poyatos
Project Team: Miguel Bartolomé
Developer: Ayuntamiento de Alcalá de Xivert-Alcossebre
Contractor: Obras y consturcciones Jesús Sales
Area: 1.500 m2
Oficina de turismo: 85 m2
Year: 2015
Photographs: Joan Guillamat, Courtesy of sanahuja&partners

Strategic Plan for tourism development
Photo © Joan Guillamat
Strategic Plan for tourism development
Photo © Joan Guillamat
Strategic Plan for tourism development
Photo © Joan Guillamat
Strategic Plan for tourism development
Photo © Joan Guillamat
Strategic Plan for tourism development
Photo © Joan Guillamat
Strategic Plan for tourism development
Photo © Joan Guillamat
Strategic Plan for tourism development
Masterplan
Strategic Plan for tourism development
Details paving
Strategic Plan for tourism development
Ground Floor Plan

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