Novotown

Novotown by Aedas




Novotown
Image © Aedas

A Handful of Cultural Experiences
Located at the heart of the Hengqin Island in Zhuhai, China, and is just five minutes away from Macau, the project is positioned as both a tourist destination and a cultural/creative incubator for Southeast Asia.

Novotown
Image © Aedas

This mixed-use development features a retail ring which seamlessly links different experiences together while embracing a massive courtyard garden – the Heart of China Garden. At the podium level, a 120,000-square-metre cultural and entertainment complex features a shopping mall, a multi-purpose hall, a wedding pavilion, a healthcare and beauty cultural center and two indoor themed attractions – the Lionsgate Entertainment World and the National Geographic Ultimate Explorer.

Novotown
Image © Aedas

The three towers above offer the 490-key Hengqin Hyatt Regency Hotel, a 52,000-square-metre office tower and a cultural workshop tower. Novotown is an iconic development that reflects on the Chinese culture. The challenge was to come up with an architectural gesture that is recognised both nationally and internationally.

Novotown
Image © Aedas

The result rests on the concept of an open palm, implying that we grasp the past, present and future in the palm of our hands. The hand also symbolises the passing on of the Chinese culture by creating a unique culture with our hands and appreciating the essence with our hearts. Source by Aedas.

Novotown
Image © Aedas
  • Location: Hengqin, Zhuhai, China
  • Architects: Aedas
  • Director: Wai Tang
  • Client: Lai Sun Group
  • Gross floor area: 260,000 square metres
  • Year: 2019
  • Images: Courtesy of Aedas

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