Project Shift

Project Shift by Chang Kyu Lee, Beomki Lee




Project Shift
Image © Chang Kyu Lee, Beomki Lee

“Project Shift”, a new Seoul Animation Center, redefines our understanding of architecture not as an isolated and static object, but as an interactive and flexible platform for everybody.

Project Shift
Image © Chang Kyu Lee, Beomki Lee

Both building users and visitors can reconfigure their working and visiting spaces by manipulating proposed architectural components such as fins, folding doors, and moving walls, so that every person is encouraged to be actively involved in a variety of events.

Project Shift
Image © Chang Kyu Lee, Beomki Lee

Seoul Animation Center is located in the middle of two considerable urban contexts, Animation Streets (Jaemiro and Jaemirang) and Animation Business Cluster (Yejang Jarak) in Seoul.

Project Shift
Image © Chang Kyu Lee, Beomki Lee

This geographical distinction allows Seoul Animation Center to be a central platform that accommodates cultural content in the city, and also connects important urban nodes in the city center.

Project Shift
Site Plan

By maximizing open space on the ground level, “Project Shift” fosters the creation of new interaction with the public and links Namsan and Myeong-dong together, in order to create a new type of theme park. Source by Beomki Lee.

Project Shift
Section
  • Location: 8-145, 8-20 Yejang-dong, Jung-gu, Seoul, Korea
  • Architects: Chang Kyu Lee, Beomki Lee
  • Site Area: 8,340.2m2
  • Gross Floor Area: 21,000m2
  • Year: November 2016
  • Images: Courtesy of Beomki Lee
Project Shift
Level 01 Floor Plan
Project Shift
Level 02 Floor Plan
Project Shift
Level 03 Floor Plan
Project Shift
Theater Layout Change Diagram
Project Shift
Concept Diagram
Project Shift
Architecture Diagram
Project Shift
Urban Diagram

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