Benoy is pleased to announce its appointment to deliver the new David Jones flagship in Sydney, Australia. As the Lead Designer, Benoy will oversee the design of the major redevelopment of David Jones’ iconic Elizabeth Street store in the heart of Sydney’s CBD.
The David Jones Elizabeth Street store will be entirely refurbished and internally redesigned to create a luxurious and contemporary flagship for the brand. The development will cover a GFA of 39,000m2 across 12 levels and will, for the first time, bring together a unique combination of contemporary food and dining, fashion, beauty, accessories, and homeware under one roof.
Redevelopment will commence in late 2017 and is expected to complete in late 2019. The works will occur across several coordinated phases, prioritising minimal disruption to David Jones customers with trade continuing in both the Elizabeth Street and adjacent Market Street stores throughout the refurbishment. Australian architectural firm Crone has been appointed to work with Benoy. Source and photos, Courtesy of Benoy.
Article by Marco Rinaldi