Terraza Timberland

Terraza Timberland by A-001 Architecture Workshop




 

An under-used rooftop with a privileged location, in front of the Plaza de la República and the Monumento a la Revolución in Mexico City, sparked a strategic collaboration between the brand Timberland and the real estate developer Reman Holdings.

Terraza Timberland
Photo © Eduardo Gorozpe

Building a rooftop terrace reconciled the interests of both parts in having a venue for events and making the most of such a powerful space, to be part of the facilities of HomeWork.

Terraza Timberland
Photo © Eduardo Gorozpe

A-001 Taller de Arquitectura led from the beginning the coordination, project management, architectural proposition and building process.

Terraza Timberland
Photo © Eduardo Gorozpe

This project puts in practice an URBANKETING® concept, developed by A-001 Taller de Arquitectura, which allows companies and brands to make marketing through accountable and non-invasive urban and city projects.

Terraza Timberland
Photo © Eduardo Gorozpe

The formal aspect was based on the premise of potentiating the view to the Plaza, besides giving priority to a versatile functionality.

Terraza Timberland
Photo © Eduardo Gorozpe

Consequently, a partially covered open plan floor was proposed, which enables to host different kind of events as parties, concerts, restaurant, bar, yoga, among others.

Terraza Timberland
Photo © Eduardo Gorozpe

Using material such as wood, metal, zinc plated roof, an architectural language was created according to the spirit of Timberland, which is inspired by the outdoors experience.

Terraza Timberland
Photo © Eduardo Gorozpe

The main challenge of this project was the structural solution, since a nonexistent floor plan level was created and to do so it was necessary to extend the vertical structural elements of the building and to set up a mesh over which the terrace was built.

Terraza Timberland
Photo © Eduardo Gorozpe

The Terraza Timberlad, being the first viewpoint to the Monumento a la Revolución, takes part in the urban revitalization of the Plaza de la República through a different way for promoting a brand: making a contribution to the city A-001 Architecture Workshop.

Terraza Timberland
Photo © Eduardo Gorozpe
  • Location: De La República, Tabacalera, 06030 Mexico City, CDMX, Mexico
  • Architect: A-001 Architecture Workshop
  • Architects in Charge: Eduardo Gorozpe, Arturo Olavarrieta, Greece Ramos, Daniel Che
  • Suppliers: CEMEX, Fine Floors
  • Structural Design: Fernando Calleja
  • Construction: Jorge Orozco
  • Client: Timberland
  • Area: 325.0 m2
  • Year: 2016
  • Photographs: Eduardo Gorozpe, Courtesy of A-001 Architecture Workshop
Terraza Timberland
Photo © Eduardo Gorozpe
Terraza Timberland
Photo © Eduardo Gorozpe
Terraza Timberland
Photo © Eduardo Gorozpe
Terraza Timberland
Photo © Eduardo Gorozpe
Terraza Timberland
Photo © Eduardo Gorozpe
Terraza Timberland
Photo © Eduardo Gorozpe
Terraza Timberland
Exploded axonometric
Terraza Timberland
Plan
Terraza Timberland
Section
Terraza Timberland
Detail beams

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