(W)ego

(W)ego installation open to the public at Dutch Design Week 2017




(W)ego
Photo © Ossip

What: Installation
Where: Markt Square
When: Open throughout Dutch Design Week

(W)ego
Photo © Ossip

The future city is flexible. Have you ever dreamed of sleeping suspended high in the air? How would it feel to sleep inside a vertical hanging garden? What if your room was made of stairs? Would you dare to sleep in a room that was a billboard? Or inside a shimmering grotto? What is your dream room?

(W)ego
Photo © Ossip

“Based on the hypothesis that the maximum density could be equal to the maximum of desires, this research conducted by the Why Factory explores the potentials of negotiation in dense context,” says Winy Maas.

(W)ego
Photo © Ossip

“Through gaming and other tools, Wego explores participatory design processes to model the competing desires and egos of each resident in the fairest possible way,” says Winy Maas Ambassador at Dutch Design Week 2017.

(W)ego
Photo © Ossip

In this installation, nine rooms are made to fulfil these idealistic but egoistic perspectives in a limited space. When confronted with the dreams of others, users must learn to negotiate with eachother.

(W)ego
Photo © Ossip

How to defend your ideals? Users start to work with and around eachother and, somehow, together create something that is even nicer. And with the surrounding intrusions and negotiations, one begins to feel that something interesting is happening ‘next door.’

(W)ego
Photo © Ossip

Why not visit your neighbour? Thus, Ego becomes Wego. The (W)ego installation represents a frozen moment in the living and flexible (W)ego vision.

(W)ego
Photo © Ossip

In (W)ego a research platform from The Why Factory, future urban dwellings are capable of adapting in real time to the users’ needs. This vision is detailed in a film that plays in one of the rooms of (W)ego.

(W)ego
Photo © Ossip

(W)ego shows that evolutionary and flexible architecture is possible. That the most perfect situation can be achieved at every moment, leading to an even more optimal use of our limited urban space. Dutch Design Week takes place between 21 – 29 October. Source and photos, Courtesy of MVRDV.

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