SERIP Lighting

Portugal SERIP Lighting Exhibition Hall by CUN Design




SERIP Lighting
Photo © Wang Ting & Wang Jin

Feeling of SERIP
When I first saw the Portuguese brand SERIP lamps, their spiral and irregular shapes rooted from the nature remind me of the fantasy world in the movie Alice in Wonderland. Getting rid of traditional rules, the lamp design perfectly integrates styles like minimalism, modern and classical. I love SERIP, it gives me a kind of fantastic, romantic and stunning feeling.

SERIP Lighting
Photo © Wang Ting & Wang Jin

Space Temperament
Each space has its own temperament, designers should go inside and feel the space before starting design. Exhibition hall design is a sort of display design, which combines the best space relation between people, exhibits and space. When I was commissioned by SERIP to do the design, all I wanted to do is create a different form of the exhibition hall. This “difference” should have its own temperament, so we went to the space to feel it.

SERIP Lighting
Photo © Wang Ting & Wang Jin

Encounter a beam of light
The house stands in a spacious plant area. It is in color steel tile structure with low cost and rough construction, and integrates with surrounding buildings as a whole. All in all, it lacks conditions of being an independent brand store. Although this first impression disappoints us, when we walked into this space, a beam of light shone into the space through the only skylight, it was like a very clean line drawn in the air dividing the space into two parts.

SERIP Lighting
Photo © Wang Ting & Wang Jin

So we use this beam of light cutting the space into black and white spaces, where the two extreme colors are both contradictory and united. After some combination, the borders of the two colors align with the border of that beam of light, thus a perfect state was achieved which enables SERIP lamps show their lighting effect and charm both in daytime and at night.

SERIP Lighting
Photo © Wang Ting & Wang Jin

Methodology – Black and White
In the black area and white area, we created some artificial light according to SERIP products. In the black area, a number of crystal lamps were displayed to show the value and light of lamp to the most extent; while in the white area, lamps with good-looking shapes were displayed and these unique handblown glass lamps is shown perfectly.

SERIP Lighting
Photo © Wang Ting & Wang Jin

Building with a Hidden “Door”
As to the facade, we used the form of slices in the facade to hide the whole building, instead of strengthening the building itself. The white slices formed the main point of view of the hall. Under sun light, the shadows of slices change with time. What’s more, as no obvious entrance is design, so the independence of the whole exhibition hall is formed.

SERIP Lighting
Photo © Wang Ting & Wang Jin

Transition Wall
We have added some gray walls in the space, which helps to form separate independent areas in black and white spaces. These areas are used to show the lamps, acting as the background of the display.

SERIP Lighting
Photo © Wang Ting & Wang Jin

Let dream shine into reality
SERIP lamps are so beautiful and romantic that they should appeared in fairy tale world. Thus, we found animal images with matching temperament and put them inside the gray wall to create a fantastic field.

SERIP Lighting
Photo © Wang Ting & Wang Jin

Value
When the SERIP fixture is finished, the space looks very unique. In my opinion, a good commercial design is to cater for business, not for the eyes, nor the expression desire of designer. So I think, only when lamps and lanterns in this space are bought by customers, the space design was proved to be a good one.

SERIP Lighting
Photo © Wang Ting & Wang Jin

Conclusion
Good design creates a good space, good space creates good value. Let’s meet next year in March, when the beam of light returns to this space and once again divides the space into two parts, we will hold a party in this fantastic forest. Source by CUN Design,

SERIP Lighting
Photo © Wang Ting & Wang Jin
  • Location: Fenghuiyuan, Maquanying, Chaoyang District, Beijing, China
  • Architect: CUN Design
  • Chief Designer: Cui Shu
  • Area: 430 m2
  • Year: 2017
  • Photographs: Wang Ting & Wang Jin, Courtesy of CUN Design
SERIP Lighting
Photo © Wang Ting & Wang Jin
SERIP Lighting
Photo © Wang Ting & Wang Jin
SERIP Lighting
Photo © Wang Ting & Wang Jin
SERIP Lighting
Photo © Wang Ting & Wang Jin
SERIP Lighting
Photo © Wang Ting & Wang Jin
SERIP Lighting
Photo © Wang Ting & Wang Jin
SERIP Lighting
Plan

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