Il Makiage

Il Makiage pavilion by Zaha Hadid Architects opens in New York




Il Makiage
Photo © Paul Warchol

Il Makiage’s proprietary formulations are the foundation of an 800-piece makeup collection created with uncompromising attention to detail.

Il Makiage
Photo © Paul Warchol

“The brand’s distinctive DNA celebrates intelligent, strong, confident women. We spent the last five years developing products that would live up to her high standards.” explains Oran Holtzman, the company’s co-founder and CEO.

Il Makiage
Photo © Paul Warchol

Il Makiage has launched the collection with a pavilion by Zaha Hadid Architects that is informed by the label’s characteristically bold graphic identity.

Il Makiage
Photo © Paul Warchol

The pavilion’s structure reinterprets the distinctive motif that wraps around the corner of all Il Makiage’s packaging.

Il Makiage
Photo © Paul Warchol

A sequence of folded black and white structural ribbons generate a powerful rhythm of contrasts along the length of the pavilion. Each ribbon is rotated slightly to have a fractionally different relationship with those adjacent.

Il Makiage
Photo © Paul Warchol

The dynamism of this rotation engages perception and invites exploration within; creating a distinctly personal space, owned by each visitor on their path of investigation through the pavilion.

Il Makiage
Photo © Paul Warchol

With alternating gloss and matt surfaces that are a further reference to Il Makiage’s characteristic packaging, the structural ribbons interlace to describe a sheltered interior for visitors to experience the collection.

Il Makiage
Photo © Paul Warchol

“We wanted to create an environment defined by the women celebrated by Il Makiage,” said Kar-Hwa Ho, Zaha Hadid Architects head of interiors. “A personal space that’s all about her, to select and apply her makeup.”

Il Makiage
Photo © Paul Warchol

Lighting installed below alternate structural ribbons and at the periphery of each mirror ensures an accurate evaluation of the many colours, tones and shades within the collection.

Il Makiage
Photo © Paul Warchol

Zaha Hadid Architects is developing the designs for permanent Il Makiage boutiques in New York City, Washington D.C. and Miami. Source by Zaha Hadid Architects.

Il Makiage
Photo © Paul Warchol
  • Location: New York City, USA
  • Architect: Zaha Hadid Architects (ZHA)
  • ZHA Project Director: Patrik Schumacher
  • ZHA Project Leader: Kar-Hwa Ho
  • ZHA Project Team: Olga Yatsyuk, Torsten Broeder, Maren Klasing
  • Collaborator: Ishai Breslauer, Arnon Nir / AR Studio
  • Graphic Design: Nurit Koniak, Natasha Boguslavsky/ Studio Koniak
  • Lighting: Gerardo Olvera/ LightIQ
  • Fabricator: Idee and Design the Art Factory
  • Architect of Record: Heitler Houstoun Architects
  • Year: 2018
  • Photographs: Paul Warchol, Courtesy of Zaha Hadid Architects
Il Makiage
Photo © Paul Warchol
Il Makiage
Photo © Paul Warchol
Il Makiage
Photo © Paul Warchol
Il Makiage
Photo © Paul Warchol

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