The Empire State Building (ESB) unveiled the first phase of its fully reimagined Observatory, the new entrance at 20 West 34th Street. Part of the decade-long Empire State ReBuilding project, the new entrance provides visitors to ESB’s world-famous Observatories with a larger entrance and seamless flow solely for Observatory Guests.
The new entrance is the first phase of a redevelopment project which will be complete by the end of 2019, repositioning 4.2 million visitors from ESB’s Fifth Avenue entrance, and improving the experience for tenants.
Every detail of the fully modernized Guest journey has been inspired by feedback from ESB’s most valued participants – its Guests, tenants, and the entire ESB community. It was brought to life by a cross-disciplinary, best-in-class team from the arts and architecture to technology and entertainment industries, to conceive and curate the fully-modernized masterpiece:
– Thinc Design
– Beneville Studios
– Squint / Opera
– Kubik Maltbie
– Thornton Tomasetti
– The Lighting Practice
– Syska Hennessy Group
In the new entrance, Guests are immediately treated to more space, organized flow, and hints of what will come from the next phases of the redevelopment, from digital hosts to a new lighting ceremony installation. Guests will ascend a grand staircase which splits around a two-story architectural model of ESB. New electronic, self-service ticket kiosks simplify the presentation of Guests’ choices of the myriad of options for their visit.
“Our leadership in innovation continues with this transformative reimagination of our entrance, the first phase of the completely new Observatory experience,” said Anthony E. Malkin, Chairman and CEO of Empire State Realty Trust. “We have a high level of confidence that our work will increase customer satisfaction immensely and drive bottom-line performance.
We have already transformed the Empire State Building into the Urban Campus within a building, one of the most modern and energy-efficient buildings in the world. Now, ESB raises the bar for the Guest experience to make it best-in-class, bar none.”
Additional enhancements to the Observatory experience will be announced with key elements revealed as the new journey is rolled out over the coming months. Stay connected on social via #ESBReimagined. The ESB Observatory will maintain business as usual, open 365 days a year from 8 a.m. to 2 a.m. Source and photo Courtesy of Empire State Building.
Article by Marco Rinaldi