ODA Studio and Everpress have united to run a new campaign to raise money and awareness for The Childhood Trust – a fundraising and grant-making group working with grassroots charities to help alleviate the impact of child poverty in London. The project has been set-up under the theme of ‘sanctuary’, with a number of London’s designers, illustrators and architectural practices creating one-off artworks that will be printed on limited edition t-shirts.
With all designers giving their time for free, 100% of profits from the t-shirts will go directly to The Childhood Trust, helping them to support vulnerable children living in poverty in London. T-shirts will be available from SODA Studio and Zaha Hadid Design; artists Corin Kennington and Jonny Gent; designers Hato, Pentagram, Lovers and Here Design; illustrators Inari Sirola, Jamie Edler and Lawrence Slater; photographer Lewis Khan; and architects DK-CM.
Informed by Zaha Hadid’s paintings for the 1992 exhibition design of “The Great Utopia” at the Guggenheim Museum in New York, the t-shirt by Zaha Hadid Design conveys Hadid’s early influence by the Russian avant-garde, whose radical new ideas to revitalize society and create a sanctuary for all she so championed. Hadid set out to build their revolution. The t-shirt by Zaha Hadid Design can be purchased online until November 1st 2018. Source and photos Courtesy of Zaha Hadid Design.
Article by Marco Rinaldi