MODEL HOME GALLERY BY NADAAA



NADAAA

In South Korea, the study, design, and sales of housing have developed into a discipline serving an ascendant middle class with amenities and technologies that are significantly sophisticated.
NADAAA

The “model home gallery,” a nexus for consumerist desires and corporate strategy, not only contains sales offices with model homes, but also a variety of public amenities for the adjacent community.

NADAAA

Art galleries, restaurants, cafés, auditorim, and other public open spaces foster favorable relationships with area residents, thus expanding the customer base and fueling the housing economy.

NADAAA

An active housing market has produced a competitive frenzy resulting in architectural spectacles as the dominant approach to these initiatives: highly themed icons and surfaces that masque what are otherwise typologically simple diagrams.

NADAAA

The organizations of these buildings normatively require a public base, supporting a black box of exhibition space for full-scale models above. The design of this model home gallery is an evocatively rendered black box perched atop of a dynamic glass plinth.

NADAAA

The transparent plinth displays the spectacle of the activities within, while creating an enclosed public space with views into the park.

NADAAA

Continuity of the ground plane is established through the extension of granite sidewalk into the building.

NADAAA

The reading of this public space gains expression through an undulating ceiling that demarcates various programmatic and infrastructural logics of the amenities.

NADAAA

The voluminous and elusive black box atop is established as an iconic landmark in a developing part of the city; its interior in dialogue with the exterior world only through the “slit-windows” encrypted within the horizontal louvers, further softening the figure of the volume.

NADAAA

From a distance, the overall image evokes an echo of the unique skyline of Seoul, a syncopated composition of staggered buildings and mountains.

NADAAA
NADAAA
 

NADAAA
NADAAA 

NADAAA
NADAAA 
Location: Seoul, South Korea 
Architects: NADAAA 
Principals in Charge: Nader Tehrani, Katie Faulkner, AIA 
Project Coordinator: Kevin Lee 
Project Team: : Dan Gallagher, Ellee Lee, Richard Lee, John Houser, Ryan Murphy, Samuel Jacobson, Tom Beresford, Tim Wong 
Local Architect:AandD 
Landscape:Dongshimwon 
Civil: Daegyo 
Structure:Yunwoo structural 
Cost Estimator:Shinhwa Interior 
MEP: Chungwoo Eng. 
Lighting: Taewon Electrical 
Exterior: Woojung 
Curtainwall:Daemuyng Gunyoung 
Energy Consultant:Gunhwan 
Area: 105000.0 ft2 
Year: 2012 
Photographs: John Horner

Leave a Reply

Your email address will not be published. Required fields are marked *