MALL FORUM MITTELRHEIN BY BENTHEM CROUWEL ARCHITECTS


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The mall, located in the heart of Koblenz, consists of 20,000 m2 floor space for commercial functions, , more space for cultural and tourism purposes and an urban square of 6.000 m2.

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There is a food court on site and there are over 80 stores. The shopping center, together with the Kulturbau, are a part of the redevelopment of the central square of Koblenz.

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The square, Zentralplatz, not only connects the different districts of Koblenz with each other, but also has an important function as a public transport hub and as a place where different pedestrian flows come together.

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The Kulturbau will serve a multitude of cultural users and tourist functions, including a museum, the tourist office and a library. The mall Forum Mittelrhein presents itself as a flat, horizontal layered structure.

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On relevant junctions within the urban fabric, the mall offers spacious entrances and invites visitors to follow the pedestrian flows and to ‘glide’ through the building.

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The shopping center is characterized by its trapezoidal layout and smooth outlines. The areas intertwined with escalators provide orientation points, divide the building and provide the interior with natural light.

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This, in combination with the great spaciousness, gives a high-level of amenity and a pleasant ambience for the user. Across the intense colors of the void edges, powerful accentuations are applied that create a vivid image.

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The top three floors of the building are dominated by an artificial “Weinlaub façade” (wine leaf façade). The basis of the structure is an abstract image of a vine leaf, which is interpreted freely as a 3D-shape.

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The entire façade is composed out of only one type of element, that is produced in large quantities and high quality in an industrial thermoforming process.

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Approximately 2,900 identical, three-dimensional shaped aluminum elements, painted in three different shades of green, form this distinctive façade.

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Location:Koblenz, Germany

Gross floor area: 42.500 m²
Parking:25.000 m²
Year: 2012
Client: ECE Projektmanagement GmbH & Co. KG
Photos: Jens Kirchner

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