YEOSU EXPO SAMSUNG PAVILION BY SAMOO


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With the theme “The Living Ocean and Coast”, the Samsung Pavilion for the Yeosu EXPO is designed to convey the company’s contribution to mankind and to the future of ocean exploration.



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Using metaphors for the ocean including “mother”, “flux”, “circulation”, and “connected islands”- the Samsung Pavilion conveys the concept that “The ocean is the ‘mother’, the beginning and the end of life and energy”.


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The pavilion conveys the idea of “Samsung as a reciprocal medium” which is a direction the company must take in an age of ocean exploration.


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In addition it illustrates Samsung’s expertise in creative problem solving and a goal of preservation instead of destruction.


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This pavilion reminds people to think how technologies make Earth in danger. As well as, it will show new/eco-friendly technology of Samsung.


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The pavilion resembles an ark – an ark that landed on top of columns. The columns are clad in LED lighting systems which are programmed to resemble waves.


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This image conveys a connotation of a leader providing protection from natural disaster and guiding us to a new future.


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The innovative sculptural massing creates a strong, memorable image in the visitors mind.

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Location: Deokchung-dong, Yeosu-si, Jeollanam-do, Korea 
Architect: SAMOO Architects and Engineers 
Collaboration: CHEIL (Munich Design Lab) 
Area: 2,659 
Floors: 3 Stories 
Year: 2012

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