Architect Zaha Hadid’s ‘Serpenti’ art installation premiered on the opening day of Milan Design Week. The installation is inspired by Bulgari’s timeless icon, the Serpenti, which is a line of jewelry, watches, and leather goods.
Until 19 April, the Serpenti installation will be on display in the garden of Bulgari Hotel in Milan. This sinuous structure is a collaboration between Bulgari and Zaha Hadid and meant as an artistic expression of one of Bulgari’s most iconic jewellery lines.
The installation expands for 20 meters and 3 meters in height and was designed for the Bulgari’s pavilion at Abu Dhabi Art Fair in 2011. The structure’s polygons become exhibitors to host a selection of the creations Serpenti Bulgari from the forties to our days.