Croydon South End High Street by HASSELL

Croydon South End High Street

Croydon South End High Street
Photo © Jakob Spriestersbach

Successful Croydon South End High Street regeneration results in 20% drop in vacancies
A two-year, £3 million regeneration program in Croydon South End High Street which has seen vacancies drop from almost double the nation’s average of 25% to just 5% will be officially launched this week (Thursday, November 26). The project, led by international design practice HASSELL, in conjunction with We Made That, was the first in a series of high street rejuvenation projects for the London Borough of Croydon, as part of the Mayor’s Regeneration Fund.

Croydon South End High Street
Photo © Jakob Spriestersbach

As one of the areas significantly impacted by the civic disorder in 2011, Croydon South End was suffering from a vacancy rate almost double the nation’s average, pedestrians gave way to busy traffic, and shop fronts, streetscapes, communal areas and footpaths were in desperate need of repair. Today, the high street is experiencing a revival, which has seen the introduction of new businesses, cafes, restaurants and alfresco dining. With local Governments set to retain money raised from business rates and as the success of the Mayor’s Regeneration Fund continues to be debated, HASSELL shares what it takes to unlock the potential of the high street and return it as the heart of the community, with six key ingredients.

Croydon South End High Street
Photo © Jakob Spriestersbach

1. Community first
In creating places people love, the community needs to have a sense of ownership and pride about the environment they share. People increasingly want to feel connected as communities and the high street provides the perfect forum for this to happen. In Croydon, there was genuine engagement with the community about the project from the outset, asking them what they wanted out of their high street.

Croydon South End High Street
Photo © Jakob Spriestersbach

2. Diverse activities
By providing a diverse range of offerings and activities, you encourage a mix of people to visit, stay, return and tell their friends about their experience to encourage further visitors. This was achieved at Croydon South End High Street through vacant shops being used as ‘pop ups’ among other initiatives.

Croydon South End High Street
Photo © Jakob Spriestersbach

3. Space to move
Space to walk and make chance encounters is important in a high street environment. In Croydon, a concept called ‘right to graze’ was developed which promotes increased use of the high street by ensuring people can move easily between restaurants, cafes, shops and businesses.

Croydon South End High Street
Image © HASSELL

4. Distinct places rich in character and history
Communities know more about the history and stories of a place than we do so it’s important to listen to the stories, understand what’s important and what should be invested in is vital to the creation of loved and used high streets. The Croydon South End project involved a series of site walks with residents and businesses, as well as extensive consultations, to understand the history, which were then reflected in the overall design concepts.

Croydon South End High Street
Image © HASSELL

5. De‐clutter
Once upon a time there was a view that space was to be filled. Today, it’s all about de‐cluttering. It’s important to remove the obstacles and those items on the street and paths that have become either redundant or duplicated. The consolidation of street furniture is also important to the overall feel of the street environment. In Croydon South End, clutter was removed, ensuring the building’s heritage features were showcased in all their glory, adding to the visual appeal of the street.

Croydon South End High Street
Overview

6. Investment in building stock
Repaving, realigning roads and tree planting can only achieve so much – investment must also be directed towards updating the buildings themselves, to the extent that the budgets allow. The success of the South End High Street project was in the understanding that investment had to be made in the frontages of the buildings to ensure all elements worked together. Croydon South End project has been recognised as a Regional Finalist in the 2016 Civic Trust Awards. Source by communikate et al.

Croydon South End High Street
Overview

Location: Croydon, United Kingdon
Architects: HASSELL
Collaboration: We Made That
Engineers: Buro Happold
Graphic Designers: Objectif
Client: London Borough of Croydon
Year: 2015
Photographs: Jakob Spriestersbach , Courtesy of communikate et al

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