Abdul Latif Jameel’s Corporate Headquarters by Andrew Bromberg of Aedas

Abdul Latif Jameel’s Corporate Headquarters

Abdul Latif Jameel’s Corporate Headquarters
Image © AsymmetricA

Jeddah is the largest port city located on the Red Sea and is the main gateway to Makkah for pilgrims arriving by sea. The project is located within a prime 21-hectare site north of Al-Badad, the historical area in Jeddah, with close proximity to the airport and is connected to the Prince Majid Road, one of the main north-south roads connecting the city. The site is undergoing new masterplanning, and part of which is the Abdul Latif Jameel’s Corporate Headquarters building.

Abdul Latif Jameel’s Corporate Headquarters
Image © Labtop Rendering

Design Concept
Abdul Latif Jameel’s Corporate Headquarters, designed by Andrew Bromberg of Aedas, will anchor the northwest corner of this 21-hectare master plan also developed by the company. The facility was located at the intersection of a secondary road and the main artery connecting Jeddah’s airport to the old town and new Jeddah. The two faces of the complex adjacent to the roads are used as a buffer for the working ‘living’ spaces of the complex.

Abdul Latif Jameel’s Corporate Headquarters
Image © Labtop Rendering

Inspired by the traditional buildings in Jeddah, these ‘protective’ plaster faces are more solid in appearance, and limit the penetration of the harsh western light into the building as well as mitigate the noise from the busy streets. These faces evolved to independent ‘L-bar’ volumes, which contain all support services including cores, conference facilities, canteens, a gym, prayer rooms and toilets. It allows adjacent offices, separated by an atrium, maximum efficiency through open planning with ultimate flexibility of space.

Abdul Latif Jameel’s Corporate Headquarters
Image © AsymmetricA

In contrast to the bars facing the streets, the office space is contained in a soft, flowing, and highly transparent skin, reflecting the ethos of the company. Office floors are stacked in clusters of three with intermediate interaction zone floors where users can have more casual meetings or breaks within the lounge spaces provided, creating a sense of community. At the podium roof there is a communal garden as well as a running track that meanders in and out of various spaces within the development.

Abdul Latif Jameel’s Corporate Headquarters
Functions axonometric

Sustainability
The project is designed to optimise its relationship to the intense desert sun. Western oriented glass is minimised and the heavy massing resists heat penetration. The open office spaces are protected from the light by overhangs and outdoor decks. This allows a very transparent low-iron / low-e glass to be utilised while still exceeding the required shading coefficients which in turn significantly reduce mechanical loads and consumption. The stepped glass elevation allows overshadowing and shading to the lower floors. Vegetation is planted on all roof surfaces and terraces to further mitigate solar gain and enhance user comfort. Source by Aedas.

Abdul Latif Jameel’s Corporate Headquarters
Facade Solar Heat Gain – Natural Daylight Access
  • Location: Jeddah, Kingdom of Saudi Arabia
  • Architect: Aedas
  • Design Director: Andrew Bromberg of Aedas
  • Structural Engineer: Aurecon Group
  • Building Services Engineer: Clarke Samadhin Associates
  • Local Consultant: SAK Consultant
  • Façade Consultant: ALT
  • Lighting Consultant: Light Bureau
  • Environmental Consultant: Anthesis Consulting
  • Fire Engineer: Design Confidence
  • Lift Engineer: Cooper & Wilcock FZ LLC
  • Landscape Consultant: ALN
  • Client: Abdul Latif Jameel Company Limited
  • Site Area: 6,786 square metres
  • Gross Floor Area: 38,523 square metres
  • Project Height: 102.6 metres
  • Year: 2018
  • Images: AsymmetricA, Labtop Rendering, Courtesy of Aedas
Abdul Latif Jameel’s Corporate Headquarters
Ground Floor Plan
Abdul Latif Jameel’s Corporate Headquarters
Level 03 Floor Plan
Abdul Latif Jameel’s Corporate Headquarters
Level 13 Floor Plan
Abdul Latif Jameel’s Corporate Headquarters
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