Ariochoob Industrial Showroom & Office by Nextoffice

Ariochoob Industrial Showroom & Office

Ariochoob Industrial Showroom & Office
Photo © Parham Taghioff

“ArioChoob” project, which is an office & show-room for presenting imported lumbering machines, is located in the industrial town of “Behsazi Sanaye Choob”.

Photo © Parham Taghioff
Photo © Parham Taghioff

Constructions in this industrial town are usually built from prefabricated concrete panels and each block is divided into four parts, with the height of 12 meters.

Photo © Parham Taghioff
Photo © Parham Taghioff

Unlike the common appearance of these industrial towns, this town looks like a garden and the street network is constructed carefully in order to save the trees from any damage.

Photo © Parham Taghioff
Photo © Parham Taghioff

The project was referred to us when it was under construction. The whole project had the same two-level type.

Photo © Parham Taghioff
Photo © Parham Taghioff

As we discussed with the client, we detected requirements and priorities of the project and we decided to change the routine typology, which consequently changed the number of levels and the location of the administrational part.

Ariochoob Industrial Showroom & Office
Photo © Parham Taghioff

The lumbering machines should be presented and observed from above height by costumers. Instead of defining extra mobile stairs as a typical method and solution in such showrooms, we transferred the whole project to a multi-story observation deck.

Ariochoob Industrial Showroom & Office
Photo © Parham Taghioff

Adding different bridges and stairs among defined floors and mezzanines of the project was mainly supported this idea. The negative spaces and voids enriches our concept more. Therefore we could present a constant tour for costumers among project levels.

Ariochoob Industrial Showroom & Office
Photo © Parham Taghioff

The main circulation scenario starts from manager’s office on the administration’s 3rd floor to different parts of the project, takes place through bridges which make a three- dimensional full flow to different floors, and finally accesses the sales rooms on the ground floor.

Ariochoob Industrial Showroom & Office
Photo © Parham Taghioff

One the other hand, we had a simple cube that we could experience the space in an unlike ordinary way by defining a circulation loop that emanates from the functional scenario which provides different eye-levels and presents various visual perspectives of the space for users.

Ariochoob Industrial Showroom & Office
Photo © Parham Taghioff

It will simultaneously fulfill the functional purpose of the exhibition and make the space active and memorable. Source by Nextoffice.

Ariochoob Industrial Showroom & Office
Photo © Parham Taghioff
  • Location: Shahriar, Tehran, Iran
  • Architects: Nextoffice
  • Principal: Alireza Taghaboni
  • Project Team: Alireza Taghaboni with Majid Jahangiri, Maryam Golbarg, Shahab Ramezani
  • Supervisions: Ebrahim Roostaee
  • Construction: Mohsen Shamshiri
  • Structural Design: Iman Saze Fadak Co.
  • Cable Structure Construction: Diba Co.
  • Presantation: Asal Karami (+Environment Graphics), Fatemeh S.Tabatabaeian, Marzieh Nozari
  • Client: Ario choob Co.
  • Model: Shima Mohammadi
  • Area: 2070 sqm
  • Year: 2015
  • Photographs: Parham Taghioff, Courtesy of Nextoffice
Ariochoob Industrial Showroom & Office
Photo © Parham Taghioff
Ariochoob Industrial Showroom & Office
Photo © Parham Taghioff
Ariochoob Industrial Showroom & Office
Photo © Parham Taghioff
Ariochoob Industrial Showroom & Office
Photo © Parham Taghioff
Ariochoob Industrial Showroom & Office
Photo © Parham Taghioff
Ariochoob Industrial Showroom & Office
Photo © Parham Taghioff
Ariochoob Industrial Showroom & Office
Ground Floor Plan
Ariochoob Industrial Showroom & Office
First Floor Plan
Ariochoob Industrial Showroom & Office
Second Floor Plan
Ariochoob Industrial Showroom & Office
Sections
Ariochoob Industrial Showroom & Office
Scheme
Ariochoob Industrial Showroom & Office
Diagram
Ariochoob Industrial Showroom & Office
Spatial Organization Diagram
Ariochoob Industrial Showroom & Office
Sketch

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