Dior Miami Facade by barbaritobancel Architectes

Dior Miami Facade

Dior Miami Facade
Photo © Alessandra Chemollo

Several Ideas, one intention. The principal stake of the project is to design a building to Dior’s image. The first natural approach is to gather the values which build Dior’s identity:

Dior Miami Facade
Photo © Alessandra Chemollo

– France, Paris, Versailles,
– The ‘Haute Couture’,
– The elegance, the refinement,

Dior Miami Facade
Photo © Alessandra Chemollo

– The excellence, the search for perfection,
– The know-how, the tradition, the culture,
– The creativity, the desire of innovation and delight,
– The nobility, the luxury, the beauty.

Dior Miami Facade
Photo © Alessandra Chemollo

Haute Couture and Architecture can meet around these values. From this combination, a duality emerges.

Dior Miami Facade
Photo © Alessandra Chemollo

The Haute-Couture is linked to fashion, the ephemeral, and constantly needs to renew itself. Architecture transcends fashions and its image needs to outlive time that goes by and continue to represent de Dior spirit in a lasting manner.

Dior Miami Facade
Photo © Alessandra Chemollo

More than a question of style, the Architecture is a question of light, proportion, and elegance. So, under the light, the sculptured white volume reveals its cut.

Dior Miami Facade
Photo © Alessandra Chemollo

Through large curved movements of white concrete, an elegant white UHPC (ultra high performance concrete), clear figures of the ‘plissée’ take shape, between which the spaces of the boutique slide in.

Dior Miami Facade
Photo © Alessandra Chemollo

The nobility of the smooth and delicate surfaces is given by a contemporary material made of ultra high-density concrete and by marble powder.

Dior Miami Facade
Photo © Alessandra Chemollo

The project also respects its «commercial» nature. The building does not want to appear as an institution or a museum; and its generous shop windows open to the immediate public place.

Dior Miami Facade
Photo © Alessandra Chemollo

The drawing is influenced by the suggestive inspirations of Miami, images of sun and beaches along with an idea of dynamism, youth, and contemporary design. Architecture and Haute Couture unite in the common desire to seduce. Source by barbaritobancel Architectes.

Dior Miami Facade
Photo © Alessandra Chemollo
Dior Miami Facade
Photo © Alessandra Chemollo
Dior Miami Facade
Photo © Alessandra Chemollo
Dior Miami Facade
Photo © Alessandra Chemollo
Dior Miami Facade
Photo © Alessandra Chemollo
Dior Miami Facade
Photo © Alessandra Chemollo
Dior Miami Facade
Photo © Alessandra Chemollo
Dior Miami Facade
Concept Sketch
Dior Miami Facade
Plans
Dior Miami Facade
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