Groos Concept Store by MVRDV

Groos Concept Store
Groos Concept Store
Photo © Ossip van Duivenbode

From The Wall Street Journal to Elle, and Architectural Digest to The Lonely Planet city guide; Groos has been named as a leading example for promoting contemporary goings-on in the world of design, art, food and culture in Rotterdam.

Groos Concept Store
Photo © Ossip van Duivenbode

The one-of-a-kind 300m2 concept store is also heading in a different direction focusing more on high-end design, art, and collaborations with a range of creatives, yet still staying true to its original concept: to promote local talent from Rotterdam to a wide audience.

Groos Concept Store
Photo © Ossip van Duivenbode

The store’s distinct bright pink wall displays original artworks, and its custom-made mint green candy counter is designed by Sabine Marcelis.

Groos Concept Store
Photo © Ossip van Duivenbode

MVRDV’s design proposal restores the space to its original form and makes the shop compact by creating a custom-built cabinet of Rotterdam products which allows maximum floor space for a changing events and gallery program.

Groos Concept Store
Photo © Ossip van Duivenbode

Het Industriegebouw was an obvious choice for Groos’ new home as an icon of the reconstruction of Rotterdam designed by the legendary architect Hugh Maaskant in collaboration with Willem van Tijen.

Groos Concept Store
Photo © Ossip van Duivenbode

Its original function as a communal building is now being restored as it continues to return to its former glory. From growing tech start-ups to creative entrepreneurs, artists, architects, designers and from fine dining to high-end retail,

Groos Concept Store
Photo © Ossip van Duivenbode

Het Industriegebouw is Rotterdam’s urban place to work, eat, shop and relax and now, also the new home of Groos. Source by MVRDV.

Groos Concept Store
Photo © Ossip van Duivenbode
  • Location: Rotterdam, The Netherlands
  • Architect: MVRDV
  • Project Team: Winy Maas, Jacob van Rijs, Nathalie de Vries with Fokke Moerel, Elien Deceuninck, William de Ronde and Jun Xiang Zhang
  • Contractor:GoudsesingelOnderhoud
  • Shelving: Hieselaar Nederland, Schoonhoven Design
  • Counter: Sabine Marcelis
  • Electrician:VDKelektro, Brian van der Knaap
  • Client:Groos
  • Programme: 300m2 shop interiors and transformation
  • Year: 2017
  • Photographs: Ossip van Duivenbode, Courtesy of MVRDV
Groos Concept Store
Photo © Ossip van Duivenbode
Groos Concept Store
Photo © Ossip van Duivenbode
Groos Concept Store
Photo © Ossip van Duivenbode
Groos Concept Store
Photo © Ossip van Duivenbode

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