MVRDV’s design for RevealRox is the first collaboration with the premium quarry owner that mine aesthetically beautiful stone of high quality and standards. Inspired by the ethos of the company, who retrieve natural stone products from rock formations, the fair stand’s design is an architectonic interpretation of their working process. To represent the company’s exclusive aesthetics in the leading annual stone trade fair: Marmomac in Verona, Italy MVRDV designed a distinct mountain-shaped stand constructed with natural stone from their portfolio.
The natural landscape has been conceived as a layered structure of fluidly shaped plates of stone. This spatial arrangement resembles the mining process that exposes the natural stone from rock formations layer by layer, stone by stone. This way the stone looks both light and heavy, solid and transparent and resembles both source and end product. Two different types of stone – marble & travertine – from the portfolio of RevealRox have been used to form a sculptural backdrop for meeting and presentation.
Functional spaces and furniture such as a desk and lounge area have been carved out of the layered mass mimicking how centuries of erosion occur on natural rock formations. From each angle, the stand offers a unique perspective due to the diverse and fluid arrangement of layers. A leading global event for the natural stone industry, Marmomac represents the entire supply chain, from raw material to semi-finished and finished products, from processing machinery and technologies to applications of stone in architecture and design. The fair takes place from Wednesday 27 to Saturday 30 September 2017 and further information can be found here. Source by MVRDV.
- Design MVRDV: Winy Maas, Jacob van Rijs, and Nathalie de Vries
- Project Team: Frans de Witte, Mick van Gemert, Daniele Zonta, FouadAddou
- Year: 2017
- Photographs: Sjoerd de Wit & MVRDV