A challenge in designing a successful urban space is encouraging visitors to take active participation in their surroundings. Such placemaking initiatives can be achieved through the use of public art, commercial and F&B kiosks and community engagement components all of which the Sheikh Zayed new activation cleverly responds to in rejuvenating the harsh public realm experience that currently prevails.
People respond to art that connects them emotionally and physically – art they can interact with, that adds soul and a deeper conceptual meaning to the shared experience of public life. Art in the urban environment taps into human emotion, linking the individual to the collective, conceptually narrating the place in which it is situated.
Sheikh Zayed Road occupies some of the most centrally located public space in Dubai. The promenade is located between Dubai World Trade Centre and Financial Centre Metro Stations and utilises the area underneath the Dubai Metro viaduct, transforming it into a 2.5 km green artery for the public to engage in walking, cycling, gathering and contributing to public events and engagements.
The walkways include three key nodes – Bazaar Street, Technology Park and Urban Park covering an area of 54,000m2. LWK+PARTNERS were given the challenge to revitalise the cities’ public realm, mobility and permeability needs in partnership with RTA. Source and images Courtesy of LWK+PARTNERS.