The realm of entertainment, its notions, responsibilities and media of representation are a constantly transforming landscape. Within that, there is no sphere broader than that of films to encompass that fully. Cinema, a medium considered to be an immensely accessible and influential one, has come a long way, both in its production and exhibition.
From moving images on celluloid constituting the first minute long films, to the first feature length film, the introduction of sound, colour, 3D, and later computer-generated imagery, to entirely machinated and highly sophisticated projection systems on the largest screens possible today, the display of films has been on an ever upward curve.
Film technology has gone on to encompass formats including IMAX, RealD, 4DX, Dolby, DoubleD, Atmos, and VR aiming to transform an individual’s theatre going experience to a more holistic, near otherworldly one. Still, the film viewing experience stands to be further completely turned around in the coming decade.
Furthermore, this advancement in technology has proven to be a double-edged sword for cinema. With growing sophistication in the production and exhibition of films, streaming services on mobile devices too have made huge strides. Amid stiff competition, huge production costs, rising discontent among viewers, and no guarantee of a fruitful return, will the cinema theatre thrive? For doing so, it will have to evolve.
The design challenge is to extrapolate and visualise the cinema space of/for the future for a total of 75 people in an adaptive volume (detailed in the brief).
The design should incorporate various trends that have emerged in the sphere, and extrapolate a decade into the future to come up with a design that represents the future of cinema ten years from now: one that is as suitably public, commercially viable and artistically expressive as the very medium of film itself. Source and images Courtesy of competitions.uni.
- Judges: Jeffrey L. Day, Manuelle Gautrand, Oleg Shapiro, Martin Ostermann, Lena Kleinheinz
- Launch: February 5,2020
- Submission Deadline: 11th Aug, 2020
- Public Voting begins: 1st Sep, 2020
- Public Voting ends: 26th Sep, 2020
- Result Announcement: 8th Oct, 2020
- Prize pool of worth: 20,000$
- First Prize: 5000$ (For students and professionals)
- Runner Up: 6 x 1100$ (For students and professionals)
- People’s Choice: 4 x 600$ (Open for all)
- Honorable Mention: 12 x 500$ Each