Lavazza Flagship Store in London by Carlo Ratti Associati

Lavazza Flagship Store

CRA-Carlo Ratti Associati unveils Caffetteria, an innovative project in Lavazza’s newly-opened Flagship Store in London’s Regent Street. The original design concept by CRA is conceived as a “social proximity cafe” which allows people to socialize safely while enjoying a full coffee experience, taking advantage of new technologies and germicidal materials.

In addition, the design employs the principles of circular economy, with coffee ground serving as a construction material of the interior space. The Caffetteria is open every day in London’s Regent Street, one of the city’s most vibrant areas.The project by CRA aims to enhance social relationships, especially after the disruption brought upon by COVID-19.

CRA consulted Harvard University professor and public health expert Edward Nardell as well as biotechnology company MEG Science in the research phase to investigate how innovative sanitization systems such as lights and copper-based germicidal materials could be adopted in the framework of a coffee shop.

The research led by CRA inspired the ultimate selection of lamps with disinfecting properties to remove bacteria and viruses on the countertop. Coinciding with this is the extensive use of brass, a germicidal material which is used throughout the shared surfaces of the café, such as the counter top. Moreover, the lower part of the counter is built using coffee ground to reflect the principles of circular design.

The convex shape of the counter, which at one meter of depth is wider than usual, allows customers and employees to interact safely. “The moment we are living in calls for an innovative vision to improve our post-pandemic social life,” says Carlo Ratti, founding partner of CRA and professor at the Massachusetts Institute of Technology.

“Along with other safety and sustainable measures, copper – from which brass is derived – could play an important role in this in the future. The Lavazza London Flagship is an extension of the research we conduct with copper specialist KME to understand how we could take full advantage of the material.” Source by CRA-Carlo Ratti Associati.

  • Location: London, UK
  • Architect: CRA-Carlo Ratti Associati
  • Creative Lead: Italo Rota
  • CRA Team: Carlo Ratti, Andrea Cassi (partner in charge), Marco Caprani, Mario Daudo, Luca Giacolini, Chiara Morandini, Nicola Scaramuzza
  • CRA Graphic Team: Pasquale Milieri
  • Scientific Advisor: Edward Nardell
  • Photobiology Consultant: MEG Science
  • Year: 2021
  • Photographs: Tom Parker, Marco Joe Fazio, Courtesy of CRA-Carlo Ratti Associati

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