Aedas’ new mixed-use project, Jinke Group Headquarters, is located in Chongqing – a young metropolis secluded within central China’s rolling mountains. Inspired by the mountain city’s undulating landscapes, Aedas Executive Director Yao Chun Wen and Global Design Principal Kevin Wang jointly led the team to vitalise the headquarter for Jinke Group.
The plot is located in the Jinzhou business district in Zhaomushan. Adjacent to Jinzhou Dadao and a metro station, the area boasts well-developed infrastructure as well as upscale commercial high-rises and residential estates in its proximity. The masterplan encompasses office, hotel, and retail within a limited plot with a hilly relief.
Aedas Executive Director Yao Chun Wen shared his insights on the concept behind the project, “A company’s headquarters should be seen as an interconnected ecosystem. Therefore, the design concept is rooted in the idea of creating symbiosis among multiple environments –people, architecture, and city. The infrastructure should be built such that the three can interact and thrive.”
Capitalising on the site’s height difference, the hotel, office and business are organically interspersed with a shared corridor. The block-style retail layout runs through the north and south ends, welcoming pedestrian flow from all sides. The 5-star hotel is positioned at the forefront, adjoining Jinzhou Road, whereas the apartment complex is positioned away from the main road to ensure privacy.
The group headquarters and office building are built by the arterial road. The headquarters’ orientation is rotated to maximise display visibility and to optimise the use of the northeastern main entryway. Inspired by the mountainous region’s rising and falling topography, the massing of the headquarters takes the form of a rocky summit, symbolising Jinke’s striving enterprising spirit.
The glass curtain walls and aluminum plates create a shimmering gold façade. The 150 m tall high-rise utilises a flexible layout that includes an atrium, a void and open stairwells, to ensure vertical interconnectivity. Ample communal areas including a sky garden, eco terrace, and community office are created for socialising and leisure activities.
Window-height glass curtain walls are used in conjunction with ventilation rods and internal ventilation systems to generate quiet airflow. Horizontal sliding windows on the façade maximise air ventilation while maintaining overall visual cohesion. The podium design deviates from a conventional retail layout – forgoing enclosed pockets and 12-hour operations in favor of a dynamic entertainment arena, unencumbered by spatial and time constraints.
The retreating podiums parallel the rows of winding hills and blend with the greenspace to blur the boundary between indoors and outdoors. A meticulously planned horizontal and vertical layout enhances pedestrian accessibility. “We hope to not just design an efficient workspace, but to create a one-stop urban experience accessible to everyone.” – Global Design Principal, Kevin Wang. Source by Aedas.