Wonderland Flexible Reading Space by MAD Architects

Wonderland Flexible Reading Space
Wonderland Flexible Reading Space
Photo Courtesy of MAD Architects

Ma Yansong Releases Flexible Reading Space “Wonderland” for World Book Day. Ma Yansong and MAD Architects were invited by LIFE Magazine to design “Wonderland,” a flexible reading space located at PAGE ONE Beijing Sanlitun bookstore. The completed design was unveiled on April 23rd, in honor of World Book Day 2015.

Wonderland Flexible Reading Space
Photo Courtesy of MAD Architects

For city dwellers, reading is a way to construct one’s own inner sanctum, their “wonderland.” Once you put on headphones to block out city noise, you can feel the calm of the sun’s rays, green tress and clear blue skies in your own personal sanctuary.

Wonderland Flexible Reading Space
Photo Courtesy of MAD Architects

The design of the reading space takes the shape of a rabbit immersed in its own world. Wearing headphones and facing the store’s front window, the rabbit is like the visiting readers—lost in their thoughts imagining far-off worlds.

Wonderland Flexible Reading Space
Photo Courtesy of MAD Architects

It is a comfortable space for visitors to sit or lie down, feeling their “two long rabbit ears” growing, as they listen to the sounds of their individual “Wonderland.” Speaking on the design, Ma Yansong said, “architecture exists to protect human emotions, architectural space needs to escape from doctrine and return to its original intent of individual emotion.

Wonderland Flexible Reading Space
Photo Courtesy of MAD Architects

‘Innocence’ is not necessarily to be contradictory to the ‘reality’ of metropolitan life, as I can see people having their own universe deep within themselves. Through literature they can enter different worlds and have conversations with their own fantasies.”

Wonderland Flexible Reading Space
Photo Courtesy of MAD Architects

Ma’s book recommendations for the World Reading Day are: The Dogs of Babel, The Alchemist, The Wonderful Adventures of Nils. The “Wonderland” flexible reading space will be exhibited from Apr.23rd to May 22nd. Source by MAD Architects.

Wonderland Flexible Reading Space
Photo Courtesy of MAD Architects

Location: PAGE ONE Sanlitun Store, Beijing, China
Architect: MAD Architects
Directors in Charge: Ma Yansong, Dang Qun, Yosuke Hayano
Project Team: Yin Ming, Sear Ng
Size: 6m (L) * 3m (W) * 2.8m (H)
Area: 6.5sqm
Year: 2015
Photographs: Courtesy of MAD Architects

Wonderland Flexible Reading Space
Photo Courtesy of MAD Architects
Wonderland Flexible Reading Space
Photo Courtesy of MAD Architects
Wonderland Flexible Reading Space
Photo Courtesy of MAD Architects
Wonderland Flexible Reading Space
Photo Courtesy of MAD Architects
Wonderland Flexible Reading Space
Photo Courtesy of MAD Architects
Wonderland Flexible Reading Space
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