The new workplace was part of a major cultural change program for Australia’s largest health insurer Medibank to live its purpose to the core and create better health outcomes for its members, employees and the community.That aspiration drove Medibank to create one of the healthiest workplaces in the world.
One that goes beyond conventional Activity Based Working (ABW) to create Health Based Working (HBW) – an approach that places the mental and physical health of people at its heart. Medibank employees have real freedom to choose how and where they work.
A living, breathing building transforms its surrounds
Both the building and the workplace incorporate an enormous number of plants. There are 2,300 inside the building and 520 in modular planter boxes on the façade, as well as two 25-metre high street-facing green walls. Within the workplace this helps relieve stress, improve internal air quality and transforms views from grey to green.
With around 10 percent of the building’s exterior covered by native Australian plants, it’s a ‘living, breathing building’ that also provides a welcome relief within its heavily concreted urban surrounds. The effect of the planting combined with the curves of the building itself is to convey a softer, more human character.
The facade is tactile and unpredictable a stark contrast to the solid and impenetrable nature of many city towers. More than just a building, Medibank Place is a new gateway to Melbourne’s Docklands precinct. It succeeds in ‘giving something back’ to its surrounding community by creating a welcoming public precinct at ground level with a timber amphitheatre, cafes, shops and a public park.
Diverse design thinking creates character and meaning
Achieving the kind of innovation Medibank wanted for its new workplace meant driving a highly collaborative design process. Architects and landscape architects contributed to the workplace interiors, interior designers and architects to the park and all three disciplines were involved in the base building design.
HASSELL also invited three very different design firms – Chris Connell Design, Kerry Phelan Design Office and Russell & George – to collaborate on the design for the plaza level which sits in the middle of the tower. This succeeded in creating layers of character and meaning to inspire people to connect in new ways with their workplace.
Delivering value for Medibank
Medibank is confident its new workplace will deliver cultural and financial value through improved productivity and efficiency and will help inspire customer focused innovation by creating breathing space for ideas to grow.
Early signs show that the building is already delivering.
Just four months after Medibank moved in, 79% of employees reported they were working more collaboratively with their colleagues and 70% said they are healthier working at Medibank Place. What’s more, 66% of employees said they were more productive at Medibank Place and the call centre saw a 5% reduction in absenteeism.
As Kylie Bishop, Medibank’s Executive General Manager, People and Culture, puts it, the building, workplace and surrounding public space “epitomises our purpose and value and all that we stand for.” Source by Hassell.
Location: Melbourne, Australia
Architect: Hassell
Collaboration: Chris Connell Design, Kerry Phelan Design Office, Russell & George, FOD
Client: Cbus Property (developer), Medibank (anchor tenant)
Area: 47,750 sqm NLA including 30,500 sqm NLA of Medibank workplace
Year: 2014
Photographs: Earl Carter, Peter Bennetts, Courtesy of Hassell
