Bvlgari’s jewelry collection is presented in one of the highlights of the city of Milan. In manipulating scale and time, the show creates a mutually reinforcing encounter between the splendors of fine jewelry and architecture.
Bvlgari’s Summer 2021 show is designed by AMO, the research counterpart of OMA. The project is led by Ellen van Loon and Giulio Margheri. Bvlgari’s Summer 2021 fine jewelry show marks AMO’s first collaboration with the brand.
Photo © Agostino Osio
The jewelry collection is presented in one of the highlights of the city of Milan. In manipulating scale and time, the show creates a mutually reinforcing encounter between the splendors of fine jewelry and architecture.
OMA Partner Ellen van Loon: “We conceptualized the production as an interplay of the lyrical and the mechanical. We wanted to create scenes that resonate with the design of fine jewelry, as much as the artisanship behind the scenes.” Source by AMO.
Photo © AMO 
Photo © AMO
- Location: Milan, Italy
- Architect: AMO
- Partner: Ellen van Loon
- Team: Giulio Margheri, Gioiele Colombo, Camille Filbien, Valerio Di Festa, Lina Jaidi, Magda Narkiewicz, Alexandru Tintea, Eleni Vernavides
- Director: Tommaso Ottomano
- Director of Photography: Marco de Pasquale
- Video Production: April SRL
- Scenography production: Urban Production SRL
- Animation: Alto Piano
- Music: Marco Guazzone
- Client: Bvlgari
- Year: 2021
- Photographs: Agostino Osio, AMO, Courtesy of OMA
Photo © AMO 
Photo © AMO 
Photo © AMO 
Photo © Agostino Osio 
Photo © Agostino Osio 
Photo © AMO
