Equinoccio Shopping Centre reform by MESURA

Equinoccio Shopping Centre reform
Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute

The natural tendency would be to choose the real and authentic and ignore the artificial.

Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute

Some shopping centres suffer from certain artificial and even suffocating air which is necessary to fight off.

Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute

A shopping centre must be understood as a huge umbrella that protects and gathers all the elements stored in it.

Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute

But besides this unifying force, it is not only the sum of all its parts which form the container, because it has an influence in how we notice its content.

Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute

Equinoccio is probably the most crowded shopping centre in Majadahona. A meeting point for families which, much to our surprise, had a cold, dark, unfriendly and uncomfortable image as a result of its past as a disco area.

Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute

Therefore the objective of the Project was to change that image, in order to give Equinoccio a new identity and to reinforce the Brand positioning.

Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute

The creation of a comfortable, warm and even welcoming atmosphere that rescued from the oblivion its three big areas and supported them.

Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute

With this idea we tried to use vegetation everywhere, as a new connecting link among the three spaces, which not only provided light warmth but also calm, peace and relief.

Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute

The original layout limited the visibility and was an obstacle to access the whole restoration area.

Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute

It was necessary to change the ground and the ceiling in order to have a common idea, a higher order performance to strengthen Equinoccio brand. Source by Mesura.

Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute
  • Location: Majadahonda, Madrid, Spain
  • Architects: MESURA
  • Engineering (legal business): LKS
  • Project Managment: Jacobs
  • Building Company: Jmi
  • Client:Unibail-Rodamco
  • Pem: 1.200.000 €
  • Year: 2016
  • Photographs: Pedro Pegenaute, Courtesy of Mesura
Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute
Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute
Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute
Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute
Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute
Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute
Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute
Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute
Equinoccio Shopping Centre reform
Photo © Pedro Pegenaute

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