![Equinoccio Shopping Centre reform](https://aasarchitecture.com/wp-content/uploads/Equinoccio-Shopping-Centre-reform-by-MESURA-01.jpg)
The natural tendency would be to choose the real and authentic and ignore the artificial.
![Equinoccio Shopping Centre reform](https://aasarchitecture.com/wp-content/uploads/Equinoccio-Shopping-Centre-reform-by-MESURA-03.jpg)
Some shopping centres suffer from certain artificial and even suffocating air which is necessary to fight off.
![Equinoccio Shopping Centre reform](https://aasarchitecture.com/wp-content/uploads/Equinoccio-Shopping-Centre-reform-by-MESURA-02.jpg)
A shopping centre must be understood as a huge umbrella that protects and gathers all the elements stored in it.
![Equinoccio Shopping Centre reform](https://aasarchitecture.com/wp-content/uploads/Equinoccio-Shopping-Centre-reform-by-MESURA-04.jpg)
But besides this unifying force, it is not only the sum of all its parts which form the container, because it has an influence in how we notice its content.
![Equinoccio Shopping Centre reform](https://aasarchitecture.com/wp-content/uploads/Equinoccio-Shopping-Centre-reform-by-MESURA-05.jpg)
Equinoccio is probably the most crowded shopping centre in Majadahona. A meeting point for families which, much to our surprise, had a cold, dark, unfriendly and uncomfortable image as a result of its past as a disco area.
![Equinoccio Shopping Centre reform](https://aasarchitecture.com/wp-content/uploads/Equinoccio-Shopping-Centre-reform-by-MESURA-07.jpg)
Therefore the objective of the Project was to change that image, in order to give Equinoccio a new identity and to reinforce the Brand positioning.
![Equinoccio Shopping Centre reform](https://aasarchitecture.com/wp-content/uploads/Equinoccio-Shopping-Centre-reform-by-MESURA-06.jpg)
The creation of a comfortable, warm and even welcoming atmosphere that rescued from the oblivion its three big areas and supported them.
![Equinoccio Shopping Centre reform](https://aasarchitecture.com/wp-content/uploads/Equinoccio-Shopping-Centre-reform-by-MESURA-08.jpg)
With this idea we tried to use vegetation everywhere, as a new connecting link among the three spaces, which not only provided light warmth but also calm, peace and relief.
![Equinoccio Shopping Centre reform](https://aasarchitecture.com/wp-content/uploads/Equinoccio-Shopping-Centre-reform-by-MESURA-09.jpg)
The original layout limited the visibility and was an obstacle to access the whole restoration area.
![Equinoccio Shopping Centre reform](https://aasarchitecture.com/wp-content/uploads/Equinoccio-Shopping-Centre-reform-by-MESURA-10.jpg)
It was necessary to change the ground and the ceiling in order to have a common idea, a higher order performance to strengthen Equinoccio brand. Source by Mesura.
![Equinoccio Shopping Centre reform](https://aasarchitecture.com/wp-content/uploads/Equinoccio-Shopping-Centre-reform-by-MESURA-11.jpg)
- Location: Majadahonda, Madrid, Spain
- Architects: MESURA
- Engineering (legal business): LKS
- Project Managment: Jacobs
- Building Company: Jmi
- Client:Unibail-Rodamco
- Pem: 1.200.000 €
- Year: 2016
- Photographs: Pedro Pegenaute, Courtesy of Mesura
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![Equinoccio Shopping Centre reform](https://aasarchitecture.com/wp-content/uploads/Equinoccio-Shopping-Centre-reform-by-MESURA-19.jpg)
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