![White Luxury](https://aasarchitecture.com/wp-content/uploads/White-Luxury-by-Marco-Piva-11-876x584.jpg)
In the context of White in the City project, Marco Piva has developed the concept of WHITE LUXURY.
![White Luxury](https://aasarchitecture.com/wp-content/uploads/White-Luxury-by-Marco-Piva-01-876x590.jpg)
Inside the monumental structure of “Sala della Passione” of the Brera Art Academy, a surprising and engaging setting has been realized.
![White Luxury](https://aasarchitecture.com/wp-content/uploads/White-Luxury-by-Marco-Piva-02-876x1223.jpg)
The White colour, a dominant element of the whole exhibition along the city of Milan, is here presented in connection with a cultured and refined idea of Luxury.
![White Luxury](https://aasarchitecture.com/wp-content/uploads/White-Luxury-by-Marco-Piva-03-876x1314.jpg)
An exciting “mise-en-scène” of furniture products, materials, finishes and textures have been used to interpret sophisticated variations on the White theme.
![White Luxury](https://aasarchitecture.com/wp-content/uploads/White-Luxury-by-Marco-Piva-04-876x603.jpg)
Marble, ceramic, wood, glass, mosaics and textiles are the reference materials of a vast collection related to the most refined items in the field of architecture, interior, industrial and fashion design.
![White Luxury](https://aasarchitecture.com/wp-content/uploads/White-Luxury-by-Marco-Piva-05-876x1314.jpg)
Through the exhibition, visitors will enjoy a multi-sensory experience, where watches, clothes, and fashion accessories – produced by some of the most important brands in the world.
![White Luxury](https://aasarchitecture.com/wp-content/uploads/White-Luxury-by-Marco-Piva-06-876x1314.jpg)
Find comparison with latest generation mobile phones, tablets, and exclusive car design components, in a unique environment animated by visual projections and “3D virtual tours” in a world of Luxury.
![White Luxury](https://aasarchitecture.com/wp-content/uploads/White-Luxury-by-Marco-Piva-07-876x1314.jpg)
In particular, wall coverings, floorings and lighting elements show the possibilities of production and the intrinsic qualities that Italian Design is able to give to materials and spaces.
![White Luxury](https://aasarchitecture.com/wp-content/uploads/White-Luxury-by-Marco-Piva-08-876x1314.jpg)
The monumental and spectacular fresco on the vault of “Sala della Passione” dominates the exhibition, with its angelic figures on the two huge canvases that are permanently on display.
![White Luxury](https://aasarchitecture.com/wp-content/uploads/White-Luxury-by-Marco-Piva-09-876x584.jpg)
Appear to the visitor’s eyes through boxes, confirming that Art, in the monumental complex of Brera Academy, remains forever the real protagonist. Source by Studio Marco Piva.
![White Luxury](https://aasarchitecture.com/wp-content/uploads/White-Luxury-by-Marco-Piva-10-876x584.jpg)
- Location: Sala della Passione, Pinacoteca di Brera, Milan, Italy
- Architect: Studio Marco Piva
- Partnership: Marie Claire Maison Italia
- Partners:Alchymia, Chanel, Corà, Culti, Dèsirèe, Euromobil, Fuda, Gi-Design, Giorgio FK Srl, Helios Automazioni, Kaldewei, Lualdi, Maserati, Mosaico+, Oikos, Samsung, Zonca
- Technical Partner: Graniti Fiandre, Gruppo Saviola, Kusmi Tea, Mandelli 1953, Interiors 3D, Jab, Side
- Constructor: Tecnolegno Allestimenti
- Year: 2017
- Photographs: Andrea Martiradonna, Courtesy of Studio Marco Piva
![White Luxury](https://aasarchitecture.com/wp-content/uploads/White-Luxury-by-Marco-Piva-12-876x1314.jpg)
![White Luxury](https://aasarchitecture.com/wp-content/uploads/White-Luxury-by-Marco-Piva-13-876x584.jpg)
![White Luxury](https://aasarchitecture.com/wp-content/uploads/White-Luxury-by-Marco-Piva-17-876x1314.jpg)
![White Luxury](https://aasarchitecture.com/wp-content/uploads/White-Luxury-by-Marco-Piva-14-876x1314.jpg)
![White Luxury](https://aasarchitecture.com/wp-content/uploads/White-Luxury-by-Marco-Piva-15-876x584.jpg)
![White Luxury](https://aasarchitecture.com/wp-content/uploads/White-Luxury-by-Marco-Piva-16-876x584.jpg)