![New Central Harbourfront Site 3](https://aasarchitecture.com/wp-content/uploads/Shaping-Hong-Kong-s-New-Central-Harbourfront-by-Benoy-01-876x619.jpg)
Benoy’s urban design team has created a series of initial ideas to spark conversation and promote innovative thinking for the future of Hong Kong’s New Central Harbourfront Site 3.
![New Central Harbourfront Site 3](https://aasarchitecture.com/wp-content/uploads/Shaping-Hong-Kong-s-New-Central-Harbourfront-by-Benoy-02-876x619.jpg)
An area which spans from Jardine House to the Central Ferry Piers, and is part of the government’s new Central Harbourfront initiative.
![New Central Harbourfront Site 3](https://aasarchitecture.com/wp-content/uploads/Shaping-Hong-Kong-s-New-Central-Harbourfront-by-Benoy-03-876x584.jpg)
While commercially driven, the planning brief for the redevelopment of Site 3 offers the opportunity to maximise public benefit for citizens and visitors to Hong Kong.
![New Central Harbourfront Site 3](https://aasarchitecture.com/wp-content/uploads/Shaping-Hong-Kong-s-New-Central-Harbourfront-by-Benoy-04-876x717.jpg)
The team at Benoy studied the planning brief and analysed the basics of the site, including key constraints and existing uses, to conceptualise a range of solutions with input from BuroHappold Engineering.
![New Central Harbourfront Site 3](https://aasarchitecture.com/wp-content/uploads/Shaping-Hong-Kong-s-New-Central-Harbourfront-by-Benoy-05-876x619.jpg)
Three of these concepts are represented by the thematic code names ‘Urban Forest’, ‘Glacier’ and ‘Coral Reef’.
![New Central Harbourfront Site 3](https://aasarchitecture.com/wp-content/uploads/Shaping-Hong-Kong-s-New-Central-Harbourfront-by-Benoy-06-876x619.jpg)
“Each solution has different characteristics, but all respond to the need for connectivity, activity and a rich mix of uses within the plot,” explained Simon Bee, Global Design Director at Benoy. “
![New Central Harbourfront Site 3](https://aasarchitecture.com/wp-content/uploads/Shaping-Hong-Kong-s-New-Central-Harbourfront-by-Benoy-07-876x717.jpg)
The concepts offer an early representation of how Site 3 might be transformed to become a new waterfront destination that is an accessible, attractive public place, but also commercially viable.
![New Central Harbourfront Site 3](https://aasarchitecture.com/wp-content/uploads/Shaping-Hong-Kong-s-New-Central-Harbourfront-by-Benoy-08-876x619.jpg)
We hope to encourage the design and development community in Hong Kong to push the planning brief to its full potential.”
![New Central Harbourfront Site 3](https://aasarchitecture.com/wp-content/uploads/Shaping-Hong-Kong-s-New-Central-Harbourfront-by-Benoy-09-876x619.jpg)
These illustrations were recently unveiled at an event organised by the Urban Land Institute (ULI) with support from Benoy, BuroHappold and non-profit organisation Designing Hong Kong. Source and images, Courtesy of Benoy.
![New Central Harbourfront Site 3](https://aasarchitecture.com/wp-content/uploads/Shaping-Hong-Kong-s-New-Central-Harbourfront-by-Benoy-10-876x717.jpg)