Simon, a firm specialised in technical lighting solutions, lighting control, connectivity and electronic materials for residential and contract projects (retail, hospitality, workplaces) has made a strategic investment in ProtoPixel, a digital platform that enables the creation, deployment and control of any lighting experience, from small installations to large architectural projects.
With a strong focus on dynamic lighting, connectivity and user experience, ProtoPixel’s technology allows Simon to complement and add value to its products and solutions. By becoming a ProtoPixel shareholder, Simon not only completes its offering but also achieves a greater project specialisation and reinforces its place as a specialist n experiential lighting and lighting control.
Simon’s majority holding will allow ProtoPixel to accelerate its growth, diversification and internationalisation, to strengthen its platform, and, among other goals, create the first marketplace for lighting experiences and a solution for the digitalisation of lighting products. The impact of ProtoPixel and the capabilities of its digital lighting platform can be seen in icons like Barcelona’s Torre Glòries, whose illuminated façade is controlled by software.
It is also remotely monitored through ProtoPixel’s cloud services, and the application’s ease of use has allowed the property to capitalise on the lighting of its façade and allow it to be used for endless events and special occasions, from the opening of the Mobile World Congress to a Seat car launch. The symbiosis of Simon and ProtoPixel has already led them to collaborate on various experiential projects, which have allowed them to show the public a glimpse of the future of digital lighting and how technology, creativity, light and control are the connecting thread between them.
Among their collaborations, international architect Stephanie Chaltiel’s recent installation for CasaDecor 2021 stands out, as well as Guillermo Santoma’s artistic installation at Matadero Madrid, which can still be visited this July, and the last two editions of the Llum Bcn festival, where they collaborated together on lighting designer Michela Mezzavilla’s installations and Mario Pasqualotto’s presentation in the Mies van der Rohe Pavilion.
In recent years, the ProtoPixel platform has been used by major brands and retailers such as Absolut, Amazon, Audi, Desigual, HP, Mapfre, Telefónica, and others; by non-household entertainment companies such as Sónar, Primavera Sound, Llum Bcn and CosmoCaixa; and by companies in the hotel and restaurant sector, such as Hesperia, Nobu, W Hotels and Soho House. Source by Simon and photos Courtesy of Felices.