Audi Innovation Hub by MEAN*

Audi

MEAN*, Middle East Architecture Network designed and built the Audi Innovation Hub in Dubai Design District for Dubai Design Week 2018.

Audi
Photo © Tushar Naik 

Audi commissioned MEAN* to design the Hub to reflect their brand ethos of “ Vorsprung durch Technik ” or Advancement through Technology and to reflect the theme of this year’s Audi Design Award; ‘Connections’.

Audi
Photo © Dennis Wierenga

Starting with a line – the simplest geometry used to connect two bodies – MEAN* envisaged a curved structure sweeping in space, bridging exterior and interior spaces, woven with connecting lines.

Audi
Photo © Dennis Wierenga

MEAN* worked with generative design tools and digital manufacturing as well as aluminum, galvanized steel, tensile cables and recycled rubber from car tires to build the structure as a spatial innovation apparatus that pushes the boundaries of structural and architectural design.

Audi
Photo © Dennis Wierenga

The CNC-bent steel pipe structural elements provide a guided path for tensile cables to connect through, generating a volumetric space as well as adding to the synergetic structural hybrid.

Audi
Photo © Dennis Wierenga

These straight lines rotate through weaving, overlapping and connecting to generate an animated effect of streamlined dynamism, expressed through the overlapping of the lines, commonly known as the ‘Moire´’ Effect’. The intention is to provoke the animated experience of a road trip, as the visitor walks around the pavilion.

Audi
Photo © Dennis Wierenga

The design features a symmetrical architectural and structural layout that recalls the balanced nature of the contemporary automobile. The mechanically fixed structure is identical on both halves of the central symmetry line, for ease of fabrication, assembly and reassembly.

Audi
Photo © Dennis Wierenga

The central spine of the space features an arched covering, fitted with generative lighting patterns that resemble symmetrical constellations. The brightly lit, digitally manufactured structure, is a white contrast to the black matte rubber surface manufactured and supplied by Bee’ah, which covers the façade of the structure.

Audi
Photo © Dennis Wierenga

The material, made from reconstituted vehicle tires, has been recycled into an environmentally conscious and efficient building material. Fitted with a space for the latest Audi A7 to be showcased, an area for talks as well as a space for refreshment and gathering.

Audi
Photo © Jalal Abuthina 

The space provided the venue for the week-long program of Audi
Innovation Talks, showcase space for two of the latest Audi models and the winner of the annual Audi Innovation Award. Source by MEAN*.

Audi
Photo © Tushar Naik 
  • Location: Between buildings 9 & 10 at Dubai Design District, Dubai, UAE
  • Architect: MEAN* Middle East Architecture Network
  • Lead Architect: Riyad Joucka
  • Project Team: Yara Manla, Rasha Saffarini, Kavya Chandrasekar, Stephie Moukarzel, Wael Nasrallah
  • Lighting Designer: Poorvi Kamath
  • Contractor: Metal Fabrik
  • Lighting: debbas Group
  • Robotically 3D Printed Furniture: Nagami
  • Exterior Cladding: Bee’ah
  • Organizer: Dubai Design Week
  • Event Management: Avantgarde
  • Lighting Product: Vexica
  • Client: Audi Middle East
  • Built Area (m2 or sqft): 165 sqm
  • Completion Year: 2018
  • Photographs: Dennis Wierenga, Courtesy of MEAN*
Audi
Photo © Dennis Wierenga
Audi
Photo © Tushar Naik 
Audi
Photo © Tushar Naik 
Audi
Site Plan
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Sections
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Exploded axonometric

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