The Vondom stand in the Salone del Mobile Milano 2019 is arranged as three spaces designed to house different uses. On the one hand, the exhibition area, where the pieces grouped by collection and designer are located on several black platforms that stood out on the white wooden floor. On the other hand, the area of the customer service desk, located in front of a large LED screen that projects different videos produced for each of the Vondom collections. Finally, the reserved area, designed to hold meetings and private appointments with customers.
Diagonal monochromatic lattices that emphasize the dynamism with which the firm is identified divide these three zones. In order to fully integrate the product with these lattices, their same tone and finish is applied to the pieces that are displayed on them. The main thing when designing this stand was the complexity of creating a space that reflected Vondom’s avant-garde, fresh and dynamic lifestyle, while displaying the large number of pieces presented by the firm this year in a spacious way.
The LZF Stand in Euroluce 2019 is designed as a space that reflects the renovation that the image of the firm is undergoing. It results in a calm neutral space that serves as the background for the main set featuring the lights. By means of a play of transparence involving curtains and lattices, we fragment the space and modulate a circular and fluid path where the visitor can get to know intuitively the series on display. The cold materials such as metal and marble contrasts with the warmth of the fabrics, the wood and the carpet, and generate a theatrical atmosphere.
Besides that, the neutral tones of the background highlight the finishes, textures and colours of the products on display. The novelties are grouped by collections with different unique compositions presided over by a neon sign that draws the name of the collection. “Wood touched by light”, the LZF slogan, is reproduced even by the general illumination, where the wood in the lamps is illuminated by spotlights with the same temperature colour as their wooden veneers. Source by Ramon Esteve.
- Location: Milano, Italy
- Architect: Ramon Esteve
- VONDOM Collaborators: Isabel Meyer, Borja Martos, Tudi Soriano, Nacho
- Poveda, Elena Sanz
- LZF Collaborators: Isabel Meyer, Irene Usero, Nacho Poveda /
- Year: 2019
- Photographs: Alfonso Calza, Courtesy of Ramon Esteve