Danish firm Bjarke Ingels Group has revealed its competition proposal for a Media Headquarter in Middle East. “We have been inspired by the bazaars, the tiled ceramic roofs and the architectural use of textiles indigenous to the Arab world,” says BIG
The design formed by two towers connected to the base-shaped canopy, for a total of 650,000 square meters, has been defined by the architects a “vertical village”. A clear reference to the local culture and a space to accommodate visitors and also a restaurant, auditorium and other services.
“A Community Under One Roof. Media at its core is about communication between people. The Media Headquarters Building is designed to maximize the interaction between staff, visitors and audience under one common roof.
A single tensile canopy spans between the two towers covering a vertical village of newsrooms and broadcast studios. The Middle East Media Headquarters will form a framework for international broadcasting grounded in the specific culture of the region, reflecting the core elements that characterize the Media HQ.
At the intersection of contemporary media and the heritage of the region’s rich culture we have explored innovative uses of traditional architectural elements. We have been inspired by the bazaars, the tiled ceramic roofs and the architectural use of textiles indigenous to the Arab world.
The archetypal character of the Media HQ building makes it a timeless icon capable of accommodating and projecting the ever changing needs of a dynamic and lively media organization of today.
Both a landmark and a communal space the Media Headquarter Building will become the heart of the entire media city attracting people from near and far. Several institutions framing a single forum. Two squares forming a single landmark”. Source by BIG.
Location: Middle East
Architects: Bjarke Ingels Group
Partners in Charge: Bjarke Ingels, Andreas Klok Pedersen
Associate in Charge: André Schmidt
Project Leader: Christin Svensson
Project Team: Lorenzo Boddi, Song He, Jan Magasanik, Joao Albuquerque, Liao Hung Kai, Anu Leinonen, Enea Michelesio, Camila Luise de Andrade Stadler
Design Assistants: Dimitrie Grigorescu, Jakub Mateusz Wlodarczyk, Jan Pietrzak, Jesefa Templo, Jonathan Qaade, Katerina Joannides, Miao Zhang, Mikolai Adamus, Nicolas Millot
Collaborators: Arup, Msp, Macmedia, Pentagram
Size: 653700 m2
Status: In Progress