Aedas-designed Zhuhai Novotown was awarded winner under the RLI Best Placemaking Scheme category at this year’s Global RLI Awards. Novotown is an integrated tourism and entertainment project, situated at the heart of Hengqin New Area, Zhuhai City, Guangdong Province of China.
Phase I comprises a retail mall, a luxury hotel, and a host of entertainment and educational attractions; while Phase II is comprised of diverse components including retail, office, sports, and cultural facilities, chief of which are the innovative themed pavilion of Real Madrid World and an exclusive automobile experience centre.
Novotown’s diverse offering is a catalyst to activate Hengqin Cultural District, catering to international and domestic visitors while creating the necessary infrastructure for a thriving local community, becoming the commercial and cultural heart of Hengqin.
“The solution was to design a master plan with a disposition that facilitates synergy between the different functions to encourage a hybrid experience.
By extending the public realm through strategically located open spaces and green corridors, the cultural, recreational, F&B, commercial and social activities can seamlessly interact; the transition between indoor and outdoor becomes an opportunity to provide alfresco dining, external play, sports and leisure activities,” explained Christine Lam and David Clayton, Aedas Global Design Principal.
Organised by UK magazine Retail & Leisure International (RLI), the Global RLI Awards honour and reward the very best projects from the world of retail and leisure. Source and images Courtesy of Aedas.